What is it?
Weather plays a key role in influencing consumer behavior. Powered by the largest network of weather sensors, our weather triggering enables marketers to target against many weather conditions and quantifiable weather parameters including temperature, wind, UV index and weather alerts.
How it works
You can target based on the current weather and the forecasted conditions. Combined with location data, weather triggers allow marketers to provide the most contextual, relevant and tailored message to customers and tap into consumers’ moods, desires and purchase intent at any given moment and location.
- Real-time –Precise weather data ensures relevancy.
Accurate – Powered by more than 10,000 weather stations and lightning sensors.
- Efficient – On/Off triggering functions so ads are only served when parameters are met.
Results & Insights
Foot Traffic Trends: How the auto market is shifting gears
This year, U.S. auto sales have slowed down and while consumers may not be purchasing at the same rates as last year, foot traffic data shows that visiting car lots is still happening.READ
Foot Traffic Trends – From the Smartphone to the Dealership
Ten years ago, it wasn’t unusual for automotive shoppers to visit up to 10 different car dealerships when making a purchase decision. Today smartphones have fundamentally shifted the auto consumer journey.READ
How we worked with Goodwill to establish hyperlocalized targeting at a national scale, with a focus on high-impact audiences.READ
How we maximised the opportunity for Timberland’s audiences to engage with their content across key touch points and drove visits to their stores and partner stockists.READ
How we drove foot traffic into Pinkberry stores and generated awareness of Pinkberry greek yogurt promotional offers.READ