What is it?
GroundTruth is the most widely used and trusted 3rd-party-verified location marketing platform. The same trusted solution that’s already leveraged by more than half of the fortune global 100 companies and 7 of the top 10, is now available to self-serve marketers in one simple, intuitive and powerful real-time platform.
Why it works.
- Target the right customers based on the stores and places they visit.
- Dynamic distance, direction, and click-to-call options.
Measure visits right from your dashboard and eliminate the guesswork.
Results & Insights
How we used Proximity Targeting to reach BMW UK’s core audience and drive people to BMW dealerships.READ
How we expanded awareness of Denny’s Build Your Own Skillet campaign, while increasing foot traffic to Denny’s restaurants nationwide.READ
Foot Traffic Trends – From the Smartphone to the Dealership
Ten years ago, it wasn’t unusual for automotive shoppers to visit up to 10 different car dealerships when making a purchase decision. Today smartphones have fundamentally shifted the auto consumer journey.READ
Foot Traffic Trends: How the auto market is shifting gears
This year, U.S. auto sales have slowed down and while consumers may not be purchasing at the same rates as last year, foot traffic data shows that visiting car lots is still happening.READ