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2016 Prédictions: XAD

janvier 1, 2016

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The Drum mobile Top 50 2015

octobre 5, 2015

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Let’s Talk Programmatic

avril 29, 2015

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Frapper A Cible mobile

avril 17, 2015

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People on the Move

avril 7, 2015

Location, Location, Location

February 25, 2015


And the Winners Are…

septembre 30, 2014

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The Neo-Age of Mobile

June 23, 2014

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Mobile Hub

March 14, 2014

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My Media Week: James Davies

February 20, 2014

Columbia sold on hyperlocal targeting following successful Q4 campaign - Image

Posterscope Ties Up with xAd

February 3, 2014


Targeting The Bad Santa Demo - Image

Targeting The Bad Santa Demo

décembre 17, 2013

Mobile Breeds New Shopping Opportunity in Days Before Christmas - Image
Hyperlocal Video, Big Data are Day 2 Focus - Image
Tech Firm xAd Signs 10-Year Deal at 401 Park Avenue South - Image
Posterscope Gets Mobile Data For U.K. Outdoor Campaigns - Image
Mobile ads that combine location with profile data see 10 percent increase in click-through - Image
Call Are A Timeless Performance Metric - Image
Nearly All Mobile Marketers Using Location Data, Report Shows - Image
SI Top 10 Mobile Companies of 2013 - Image
How Are Retailers Using Mobile in the Changing Path to Purchase? - Image
Mobile accounts for 40pc of time spent with insurance content: report - Image
Insurance Searches On The Rise Via Mobile - Image
Study: 50 Percent Of Insurance Seekers Start On Mobile Devices - Image
xAd Retargeting Mobile Users Based On Location, OOH Exposure - Image
Posterscope and xAd Launch ‘Converged’ Billboard + Mobile Retargeting Capability - Image
Mobile Halloween Searches Wait Until the Last Minute - Image
Boo! It's the Halloween Rush - Image

Boo! It's the Halloween Rush

octobre 25, 2013

MMA ‘Location Guide’ a Great Primer on Local-Mobile Targeting - Image
xAd Takes Home a Smartie - Image

xAd Takes Home a Smartie

septembre 29, 2013

Mobile Shoppers Want Local Relevancy - Image
Webinar: Tracking Mobile Ad Impact on Store Visits - Image
Mobile Conquistadors Storm the Marketplace - Image
5 Tools for Measuring In-Store Visits Driven By Mobile Ads - Image
The Mobile Local Opportunity, By the Numbers - Image
Mobile Apps Make Banking Easier - Image

Mobile Apps Make Banking Easier

septembre 10, 2013

50pc of Mobile Banking Activity is Transactional - Image
Millennials Tend to Rely on Mobile Devices for Banking - Image
Study: Over 50 Percent Go Mobile Only For "Online" Banking - Image
Study: Smartphones, Tablets Drive Close to Half of All Online Banking - Image
Report: Millennials Rule in Mobile Banking - Image
Yodlee Releases Collaborative Financial Management App for Banks - Image
How “Location” Evolved Into “Audiences” For Mobile Ad Targeting - Image
Mobile Channels Are Turning Financial Marketing Upside Down - Image
6 Ways to Free Your Mind and Your Time - Image
Indoor Marketing: The Next Disruptor? - Image
Small Business Gets Boost From Mobile Marketing - Image
KFC makes location focal point in latest mobile advertising endeavor - Image
How Advertisers Can Combat Mobile Fragmentation - Image
Geofencing Still Slow to Catch on with SMBs - Image
Precise Location, Big Data Power Charge Marketers Geotargeting Strategies - Image
Top 10 Mobile Ad Campaigns from H1 2013 - Image
Placed Teams with xAd to Measure the Impact of Mobile Ads on In-Store Visits - Image
Don't Go There! Mobile Geoconquesting On The Rise - Image
Report: Geo-Conquesting Mobile Ads Deliver 11% Conversion Lift - Image
Brands Hope to Use Mobile to ‘Conquer’ Competitors’ Locations - Image
Study: Mobile Ad Geo-Targeting and Geo-Conquesting On the Rise - Image
RANKED: The 15 Hottest Pre-IPO Adtech Startups Right Now - Image
10 Interesting Digital Marketing Statistics We've Seen This Week - Image
New Digital Storytellers: Insider Tips For Purpose-Driven Social Sharing From #AWX - Image
Banks May Soon Earn Ad Dollars from Mobile Platforms - Image
Mobile Local Advertising: Not Just for Early Adopters Anymore - Image
46% Exclusively Use Mobile for Researching Local Products, Services: Study - Image
Europe Beckons for xAd - Image

Europe Beckons for xAd

Mai 21, 2013

Forget ‘Showrooming’: 77% of Mobile Retail Shoppers Buy In-Store - Image
Study: 77 Percent Of Smartphone-Driven Retail Purchases Happen In Stores - Image
Forget ‘Showrooming’: 77% of Mobile Retail Shoppers Buy In-Store - Image


The 3 Biggest Misconceptions About Mobile Location Targeting - Image
Mobile Purchase Path Insights for Successful Mobile Ad Campaigns [Study] - Image
Get Your Site Mobile-Ready With Web Analytics - Image
Location-based Firms See Mobile Profit, User Worries - Image
100 Tools to Develop the Next Killer iOS or Android App - Image
Is Your Mobile Visibility Nonexistent? - Image
The mobiThinking Guide to Mobile Advertising Networks 2012: Featuring xAd! - Image
Wireless Pulse, April 2012: Stonewalling, Mapping, Google, and Fines - Image
Beyond The Majors: Meet The Local-Mobile Ad Networks - Image
Mobile Forecast: Local Dominates Ad Spend - Image
Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal - Image
How SMBs Can Take Advantage of Apple’s Passbook - Image
Mobile Auto Shoppers Split Between Conversion And Research - Image
Why Effectively Measuring Lead Performance in Mobile is Essential - Image
5 Data Points You Need To Know From xAD, Nielsen, IAB Chetan Sharma & Mogreet - Image
Punchcard, KDA and xAd Partner to Close the Online to Offline Loop for Small and Medium Sized Businesses - Image
Mobile Targeting Definitions Every Marketer Must Know - Image
How earned media can drive mobile app downloads - Image
BIA/Kelsey: Call-Based Ad Market Poised for Explosive Growth, Driven by Mobile Penetration and Advances in Call Analytics - Image
MLM San Francisco: Mobile Ad Technology Boosts Conversion, Needs Work - Image
Why Leveraging Location Is the Key to Success in Mobile Advertising - Image
The “Real Estate” of Mobile Targeting: Location. Location. Lat-Long. - Image
Local Offers, Relevance Drive Mobile For Restaurants, Travel, Cars - Image
xAd and Telmetrics Report That Restaurants – the Fastest Growing Mobile Category – is Rooted in Location and Immediacy - Image
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